What are the types of Digital marketing?

Digital marketing is the marketing that plays an important role for all types of businesses from small businesses to large businesses and is also used for solopreneurs.

There are many types of digital marketing below, read it, do it, and Increase your business sales.

Every business needs to do marketing to increase its revenue. So traditional marketing companies do sales with face-to-face contact, but day by day marketing business is upgraded to Digital marketing.

In this Digital marketing, you need only the internet and some space to do a marketing job. Yes, with the Internet and basic experience you can do digital marketing business.

There are many business ideas available on the internet, you can choose from them and do digital marketing business.

Types of digital marketing

Types of Digital Marketing

To start digital marketing you need to do some basic strategy for digital marketing to run a business.

Let’s see,

  • SEO Marketing
  • SMM Marketing
  • SMO Marketing
  • SEM Marketing
  • PPC Marketing
  • Influencer Marketing
  • Email Marketing
  • Affiliate Marketing
  • Guest Blogging
  • Native Advertisement
  • Sponsorship
  • Link Building (Backlinks)
seo marketing

SEO Marketing

SEO stands for search engine optimization, this is one of the digital marketing which helps your websites, and blogs rank in google’s top position(SERP).

If your business keyword comes on the first position when people search you can increase your website engagement rate and you can get new clients too.

This SEO is an organic way to bring your website rank to the top position on the google page. To give your website a signal to google you have to post and active your website consistently.

SMM Marketing

SMM stands for social media marketing, in this, the section you need to keep posting regularly good value content that is useful for your audience.

SMM is paid, you need to pay some amount for social media such as Facebook, Youtube, Pinterest, Instagram, Twitter, and more.

If you run a campaign through this platform you can filter new audiences and also you can make the audience into your client.

SMM marketing is powerful in all types of businesses.

smo marketing

SMO Marketing

SMO stands for Social media optimization, In this, you can optimize your social media by posting images, graphical images, video content,  and more.

SMO is free & organic, you need to drive traffic from here also to your business. Most business people use this social media on their websites to get high engagement rates from the user.

SEM Marketing

SEM stands for search engine marketing, it is the mixture of SEO and PPC. In this level of marketing, you will run advertisements on different social media platforms like quora, LinkedIn, Twitter, Pinterest, and more social and forum sites.

PPC marketing

PPC Marketing

PPC stands for Pay per click, this marketing will depend on google ads, and bing ads to generate traffic for your website. 

70% of people use google ads to turn traffic for their business and websites to generate sales.

In google ads, people generate more sales compared to other networks.

Influencer Marketing

Influencer marketing is a different type of marketing in which you need to pay some amount to post your images on other social media platforms.

Eg. If you are running an eCommerce business with clothing, so you need traffic for your eCommerce store, so what do you do?

You can outreach the influencer who has more followers on Instagram, Facebook, Pinterest, TikTok, and more.

Influencers charged some amount of money to post your images on their social media accounts. After posting images, their followers will also have a high chance to visit your store and be able to purchase.

Email Marketing

Email Marketing

If you need to retarget your user, then email marketing is the best to retarget the user to generate leads.

If you are planning to run ads on social media then you have to create the landing page first and collect the user’s email id. After collecting the Email id you can target the products with re-marketing methods. 

By using Mailchimp you can do it for free. There are many email marketing tools available on the internet.

Affiliate Marketing

Affiliate marketing is one of the highest earning platforms for all. If a company creates products to promote it. If any product sales by you in an affiliate offer you get the commission according to the products.

Commission value depends on the product price.

If you need to promote your business services as an affiliate you can generate more income.

Guest Blogging

Guest Blogging

Guest blogging gives you more traffic for your business. If you write the best valuable content and choose the perfect blogger with high traffic sources in your same niche and be a partner with them and interlink your website to their website with content.

So, When traffic comes to your partner’s website to read your blog then they will automatically come to your website also.

By the way, you can improve your website and business too.

If a post with the same niche submits to another relevant post for gaining traffic is called guest posting.

Native Advertisement

If you plan to do your business native, then you can choose native ads to get more engagement rates and return on investments.

Native ads have bulk data information that will give high engagement rates. Native ads work better in native places only.

Some of the native ads you have to try,

They are

  • Taboola
  • Outbrain
  • Nativo
  • TripleLift
  • Revcontent


Sponsorship is also one of the ways to generate traffic and increase conversion.

You need to pay some amount of money to post your post on your relevant websites. Maybe you have to pay $50 to $100 per day.

You can also make a deal with a month. By using this sponsorship method you can earn more money.

Link Building

Link Building (Backlinks)

Link is the currency in the internet world. Yes, everyone searching for collecting links for their website to drive traffic more.

In this case, you also need links to generate more traffic to make some conversions for your business.

In this case, you need to give this work to some best agencies who do the best SEO services or you can do it by yourself. 

There are many ways to create link building, you can contact them through Upwork, freelancers, Fiverr, and more job posting sites available.

Benefits from types of Digital Marketing

  • By using digital marketing you can run a business from everywhere.
  • More flexibility 
  • Save more time
  • Give more profits with engagement rates
  • Growth of margin will increase day by day
  • Easy way to scale your business
  • You can handle 7 streams of income using this digital marketing

Best from the type of Digital Marketing

  • Affiliate marketing
  • Influencer marketing
  • PPC
  • SMM

These 4 types of marketing help you to generate sales quickly, try them.


Not but not least, in this blog, i will give detailed information about the type of digital marketing. All given marketing will help you to generate sales and grow your business.

Every business moves from traditional so you have high competition in digital marketing with fully depends on niche selection. If you are in the YMYL niche you have high competition in this industry. 

So based on the competition you need to choose the domain of your business.

And finally, I am waiting to hear from you about which marketing you prefer for your business. Let your comment below and keep consistent on your business.


FAQ about Digital Marketing

  1. Is digital marketing Easy?

Yes, it’s very easy to do digital marketing. You can learn it within 6 months.

  1. Why do you choose digital marketing?

To become successful in my business I choose digital marketing.

  1. What Skills Are Needed in Digital Marketing?

You need to write great content which helpful for people. This skill is mandatory for you to do digital marketing.

  1. Why digital marketing is important for students?

Because upcoming business will be fully digitalized so digital marketing is important for students from now onwards.

  1. Best Digital marketing company?

Google is conducting workshops and giving free digital marketing certificates to you. This is really worth it and you can see this on the google skill shop website.